Established in 2013, Serio is the first skater owned and operated shop in Ventura, California. We sell skateboard hardgoods, softgoods, books, shoes and accessories from mostly smaller, underground brands. We are a 90s-style, specialty skateboard shop: no scooters, no snowboards, no surf gear, no corporate sport shoes, no energy drinks, no trendy streetwear, no eighty-dollar decks, no fashion pants. We make things we like, and we sell quality skate product from brands we think are keeping it real.