Serio is a full-service, skater owned and operated shop at 989 B East Main Street in Ventura, California, across Laurel from the downtown Circle K. We're open 11:00am - 6:00pm Monday through Saturday, hours vary on Sunday. We sell skateboard hardgoods, softgoods, books, shoes and accessories from mostly underground brands. No scooters, no snowboards, no surf gear, no corporate sport shoes, no energy drinks, no streetwear, no fashion pants, almost zero mall brands (except trucks and occasional one-off's)... just quality skate product from brands we think are keeping it real.
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Serio has two small skate rooms perfect for skaters of any age, size or ability. The ramps are open during regular store hours and also for night sessions and events. Beginners (i.e. skaters who haven't yet learned to drop in, small children, older adults) are encouraged to show up earlier when it's less crowded. We ask $5 to skate all day. All skaters must sign a release of liability in person, with their parent(s) present if under age 18. The ramps are occasionally closed for repairs, which we usually announce on social media.
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Tired of playgrounds and jolly jumps? Skate parties start at roughly $10 per kid per hour and our shop can comfortably host parties of up to two dozen kids. Contact us to book a party or get more info. Every Saturday from 10:00am to 11:00am we offer group skate lessons. Each one-hour class costs $25 and is open to skaters of any age or skill level. We focus on the development of proper technique, correct terminology and ramp etiquette, and we cater to the skill level of the skater so there's something for everyone. All classes are supervised. Participants must wear a helmet and have a signed waiver on file.
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We offer marketing services including silk screening, website design & development, logo / identity work, print design, signage, murals and more. Our services are good for startups, skater-owned brands looking to expand, local businesses or private artists working on tight budgets. We've worked on projects for Lurkville, FTC, Western Edition, Autobahn, Hoax MFG, All I Need, Dummy Wheels and a bunch of others. If you're a skate brand looking for services, ask about our barter program, where we barter services with you to get your product on our wall.
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Serio is home of the Ventura Skatepark Improvement Committee (VSIC), currently working with the City of Ventura and Spohn Ranch Skateparks to rebuild our skate tracks, starting with Pacific. Buy or sell any Ventura county property through VenturaLocal.com and 20% of the commission goes directly to the skatepark improvement fund! Spohn Ranch Skateparks has agreed to draft the plans for free and we've raised $5,000 to date, so please post links on your social media to support this grassroots community project.
Visit VenturaSkateparks.org →