Privacy Policy

Serio has established this Privacy Policy to explain how it protects and manages personal information that it collects from you (the client) online.

1. Consent for Collection, Use and Disclosure

Your use of the Serio site and/or your registration for Serio products and services constitute your consent to the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Serio site.

Serio may occasionally update this Privacy Policy. When it does, Serio will also revise the “last update” date at the top of this Privacy Policy. In addition, Serio will seek a client’s prior consent, by email, for any new uses or proposed disclosures of information collected from the client prior to the change. Serio will notify clients by email of changes to this policy that will affect information collected from them in the future. In certain circumstances, however, Serio will not inform and obtain the consent of the client, such as in connection with an investigation of a breach of an agreement, contravention of laws, an emergency where the life, health or security of an individual is threatened, the collection of a debt or in compliance with the request of a law enforcement agency or a court order.

A client may withdraw his or her consent for collection, use and disclosure at any time by sending an email to: sk8serio(at) Please note that, if you do, Serio may suspend its provision of products and services to you. When you withdraw, if you fall within the guarantee period for any Serio product and you request a refund, the guarantee will be honored.

2. Accountability

Serio collects, at the time of your registration and your sign-on to its web site, certain “personal information” (information that personally identifies you) including but not limited to your name, email address, home or work address, telephone number, and information about your computer hardware and software (e.g., IP address, operating system, browser type, domain name, URL, access times, and referring web site addresses).

Serio has implemented this Privacy Policy to protect personal information received from its clients, and to respond to any inquiries. The Privacy Policy also provides that Serio will use appropriate contractual means to establish a comparable level of protection for personal information which is sent for processing by third parties on Serio’s behalf.

Serio has designated responsibility for your personal information to its Privacy Officer, who ensures compliance with the principles in this Privacy Policy. Other Serio individuals may be delegated to act on behalf of the Privacy Officer.

3. Purposes for Collecting Personal Information

Serio collects and uses personal information for the following Identified Purposes:

(a) to understand client needs regarding Serio’s services;
(b) to develop and provide our web site and our products and services for our clients;
(c) to fulfill your requests for products, services or information;
(d) to communicate with clients and site visitors, when necessary, and to inform clients
of upgrades, as well as of other products and services available from
Serio, its affiliates and third parties;
(e) to allow clients to access limited-entry areas of Serio’s site;
(f) to personalize some of our services and products for you and to deliver targeted
advertisements and offers from Serio and third parties;
(g) to bill accounts and maintain payment records;
(h) to comply with any applicable law, regulation, legal process or government request;
(i) to respond to a legitimate claim, or to address our reasonable belief, that you are violating
the rights of any third party or any of the agreements or policies that govern your use of the
Serio site, or any Serio product or service;
(j) to protect the services, products or rights of Serio, including but not
limited to the security or integrity of the Serio site; and
(k) to identify and resolve technical problems concerning Serio’s site,
products and services.

Serio also uses personal information in an aggregate form (i.e., not individually attributable to you) for its business analysis, operational, marketing and other promotional purposes.

If we hire other companies to provide some products or services on our behalf, then we will only provide those companies the personal information they need for the Identified Purposes, and we will limit their rights to use and further disclose your personal information as appropriate in the course of their work for us.

4. Limiting the Collection of Personal Information

Serio limits its collection of personal information to only that information which is necessary for the Identified Purposes. Serio does not direct its site to, nor does it knowingly collect any personal information from children under the age of thirteen.

When you visit the Serio web site, a cookie may be placed on your computer or the cookie may be read if you have visited the Serio site previously. Serio uses cookies to allow Serio to determine which products and services you have already purchased so that Serio does not provide redundant information to you, and, if you are an Serio affiliate, to track Serio sales made to clients referred by you so that you can receive compensation under our affiliate program. If you choose to not have your browser accept cookies from the Serio web site, you may not be able to view all the text on the screens, or to experience a personalised visit, or to subscribe to certain service and product offerings on the Serio site.

5. Disclosure, Processing and Retention

Serio does not sell, rent or disclose your personal information to anyone else, except:

(a) to someone you have designated to act as your agent, for one or more of the
Identified Purposes (listed in Section 2, above);
(b) to Serio’s employees, independent contractors, subsidiaries, affiliates,
consultants, business associates, service providers, suppliers and agents, acting on
Serio’s behalf for any of the Identified Purposes;
(c) as necessary if Serio has reason to believe that disclosure is necessary to
identify, contact or bring legal action against someone who may be causing injury to or
interference, either intentionally or unintentionally) with Serio’s rights or
property, other users of Serio’s web site, products or services, or anyone
else that could be harmed by such activities; and
(d) to respond to judicial process and provide information to law enforcement agencies or
in connection with an investigation on matters related to public safety, as permitted by law,
or otherwise as required by law.

In addition, as we continue to develop our business, we, or our affiliates, may sell or buy other businesses or entities, or we may merge with another company. In such transactions, personal information may be one of the transferred business assets. Also, in the event that Serio or substantially all of its assets are acquired, your personal information may be one of the transferred assets.

Your information may be stored and processed in the United States, or in any other country in which Serio or its affiliates, subsidiaries or agents maintain facilities. By using this web site, you consent to any such transfer of information outside of your country.

After your account becomes inactive (that is, if you request to be removed from our database), Serio will keep your personal information in its archives. Your information will then be used only as necessary for tax reasons or to prove Serio’s compliance with any applicable law.

6. Accuracy of Personal Information

Serio will use reasonable efforts to keep client personal information accurate for the Identified Purposes, and for minimizing the possibility of making inappropriate client decisions based on such information. Customers are responsible for informing Serio about changes to their personal information. You can do this by calling 805-402-7278 or sending an email to sk8serio(at) Serio will use new or updated personal information it receives from clients to update its own records.

7. Security Safeguards

Serio will use reasonable efforts to protect clients’ personal information.

8. Access to Personal Information

Serio will afford you a reasonable opportunity to review the personal information in your file, if you so request, by sending an email to: sk8serio(at)
If Serio is not able to provide access to some aspect of a client’s personal information, it will provide reasons for denying access such as; that by doing so would likely reveal personal information about a third party, or that it is confidential commercial information or attorney-client privileged communications, or that the information relates to a breach of an agreement or a contravention of law, or that its disclosure could reasonably be expected to threaten the life or security of another individual.

Customers have the right to request that inaccurate or incomplete information be amended as appropriate, by contacting Serio or the Privacy Officer as described above. Serio will promptly correct such personal information.

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